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Southeast Asia is home to more than 500 million people and still growing. Over the years, the pharmaceutical industry has grown to become a credible player that deserves significant attention.
Although the member states are at various stages in their growth cycle, the region as a whole is at a genuine turning point of its development. As part of the move towards a single market by 2015, the working committees in Association of Southeast Asian Nations (ASEAN) are developing harmonization schemes of pharmaceutical regulations for the region. The main intention is to complement and facilitate the objective of ASEAN Free Trade Area (AFTA), particularly the elimination of technical barriers to trade posed by regulations without compromising product quality, efficacy and safety.
Hyphens functions as a regional Sales & Marketing Organization (SMO) focusing on innovative human healthcare products. We position ourselves as a gateway to the Southeast Asia market. Our logo clearly reflects our position. |
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