|
|
 |
In 2008, Espicom Business Intelligence reported that the pharmaceutical market was valued at US$1.4 billion, equal to about US$15 per capita. In cities like Manila and Quezon City, good healthcare provision can be found especially in the private practice sector. Clearly, this explains the strong dominance of branded medicines over generic medicines that only account for 4% of the market.
With economic liberalization and market deregulation, previously untapped market potential could be realized in the next few years.
Strength
Our representative office is located at Manila, the heart of commercial activities in the country. With the right strategy, we have been able to engage physicians from various medical fields, thus allowing us to successfully promote specialty products like bioXtra®, Sterimar® and Gynofort™ to them.
In an effort to solidify our good presence, we collaborate with numerous principals in representing innovative products that would address significant unmet medical needs. |
|
|
|
|
