With Close to 270 Sales & Marketing People,
Countries in Southeast Asia
Your Gateway to Southeast Asia
Different languages, cultural heritage, and political and social systems in ASEAN affect the way healthcare is delivered and how businesses are conducted in each country.
With an in-depth understanding of these differences to make precise judgements, we are able to nurture many successful strategic relationships over the years.
Healthcare spending in Singapore is expected to reach over $13 billion in 2020 from just over $9 billion in 2015, driven by a rapidly aging population.
Singapore is our regional headquarter, where strategic planning, finance, regulatory affairs, legal, business development and logistics operations are sited.
We serve both public and private sectors’ healthcare institutions – hospitals, clinics and pharmacies.
Vietnam’s pharmaceutical industry has a high growth rate of about 19% per annum. This figure far exceeded even the country’s GDP growth rate (est. 7% per annum). We are bullish about its tremendous continual growth.
Hyphens Pharma has been an early entrant in the Vietnamese pharmaceutical market since 1989. Led by our Regional Director, Mr Tan Chwee Choon, our operations and sales in Vietnam have grown from strength to strength.
Besides in Ho Chi Minh City and Hanoi, we have also established our presence in various provinces to better serve our customers.
With a per capita healthcare expenditure of USD $456 (2014), Malaysia ranks the second highest in the region. It’s poised to grow further, driven by demand for quality care.
Our Malaysia office is located in Petaling Jaya. Since 2004, we have been covering all major cities in Peninsula and East Malaysia.
With a population of more than 250 million, Indonesia is the largest country in ASEAN. The implementation of the national healthcare system (BPJS) since 2014 has created both opportunities and challenges for the pharmaceutical industry.
Our operations commenced in 2011, partnering P.T. Nicholas Laboratories and P.T. Kebayoran Pharma for our regulatory, logistics and commercial needs.
Through our representative office and collaborations above, our people provide medical promotion in Jabodetabek (Jakarta and surrounding satellite cities) and other major cities in West, Central and East Java, as well as Medan in Sumatra.
According to IMS Consulting for the Pharmaceutical Healthcare Association of the Philippines, the country’s pharmaceutical industry is projected to grow by 4.5% year on year until 2018.
Philippines is the third largest pharmaceutical market among countries in ASEAN.
With a strong sales force and market knowledge, Hyphens Pharma has rode on the wave of its growing economy since establishment in 2007.
Cambodia is a market with developing healthcare market status. As the economy develops, healthcare spending will be on the rise. Many local pharmaceutical importers are keen on importing products from developed nations because of the high local preference for premium foreign brands.
With collaboration with our local distributors, we are able to reach a number of specialists and pharmacies in Cambodia.